Qabda, by FWZ, is Egypt’s first fighting games initiative of its kind. Built for all fighting games enthusiasts, from casual gamers to professional players, Qabda features some of the most iconic game titles, such as: Tekken, Mortal Kombat, Street Fighter, Brawlhalla, and 2XKO.
Created to unite all kinds of gamers, Qabda will feature fighting games on multiple platforms, including: PlayStation, computers, mobiles, and arcades.
Travelling across multiple locations in Cairo, Qabda aims to expand the reach of the fighting games community and give its players the opportunity to rise and compete on a professional stage.
Qabda delivers a one-of-a-kind gaming experience that combines esports competitiveness with casual gaming fun.
Qabda provides a competitive esports journey that starts online, enabling all players to participate and compete, ending with an offline finals where the qualified players get to show off their skills and fight for the title of Champions.
Qabda also includes an activation in fighting games for those who like to compete casually and for fun. Players get to play different fighting games, gather score points, and climb to the top of the leaderboard, in addition to receiving exciting giveaways.
Qabda, the ultimate platform built for fighters to compete and for brands to make real impact, will bring its grand finals on the 1st of May as one champion will be crowned on-stage.
1st of May, 2026
One Golden Square Mall, New Cairo
100,000 EGP
Coming Soon
The MENA region is quickly becoming a hub for esports, with huge investments taking place in infrastructure, tournaments, and fan engagement. FWZ is proud to be part of this change; raising awareness about the market’s potential and empowering brands to infiltrate the market to reap all the benefits it presents.
We have the perfect mix that makes us stand out in the esports industry in MENA; our deep roots in the region and knowledge of its gaming and esports community, as well as our innovative and creative solutions developed by our team which is known for its technical expertise and out-of-the-box approaches. All of this and more enables us to understand the needs of this unique demographic and be able to always reach them, and we have the track record to prove it.
We provide multiple services that can bridge the gap between brands and the gaming and esports community. Using our knowledge of the sector, we work with you to create and execute strategies that enable you to connect with gamers on their own turf.
And with our broad range of services, we know how to target gamers and esports enthusiasts and when; thus, making sure that your brand is well-represented and that you’ve managed to create ties with your target audience in a way that is sure to make you stand out in the market.
The esports industry is big and wide, and its fans are known for their passion, loyalty, and varied interests. So, beyond marketing, esports is an amazing tool to create customer engagement, foster brand loyalty, and drive long-term partnerships.
Moreover, esports also opens the door to infinite possibilities of co-branded experiences; whether it be esports tournaments, product placement, influencer marketing, or gaming content creation, these will all lead to increased brand visibility and credibility in the constantly changing digital age.
We do it all, and we do it from start to finish!
At FWZ, we organize online and offline esports tournaments featuring some of the most popular games and spanning different platforms. We handle everything from event planning and marketing to live-streaming and post-event analysis.
As FWZ, we help brands level up with 360 solutions, including esports tournaments and broadcasts, influencers’ and talents’ management, content production, and events.
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