BYD, the global leader in new energy vehicles, is joining the Esports Summit (ESS) 2026 as the Innovation Technology Partner, marking a first-of-its-kind partnership that brings one of the world’s leading technology companies closer to Egypt’s gaming and esports community.
Organised by FWZ, ESS will allow BYD to connect with gamers, esports enthusiasts, and millions of users reached through the event’s digital ecosystem, creating a bridge between technology, innovation, mobility, and one of Egypt’s most digitally engaged youth communities.
Where Technology Meets Gaming
BYD’s partnership with ESS reflects the natural connection between the company’s technology-driven approach and a generational mindset that places innovation and digital experiences at the centre of its interests.
Gaming has evolved far beyond entertainment, becoming a major part of youth culture and the wider digital ecosystem. For BYD, ESS offers an opportunity to engage with this audience in an environment built around technology, creativity, competition, and innovation.
By joining one of the key events on Egypt’s gaming calendar, BYD will become part of an experience that extends beyond esports competitions, bringing together gaming, entertainment, technology, brands, players, creators, and a highly engaged audience.
A Growing Platform for Global Brands
The partnership also highlights the growing potential of ESS as a platform connecting Egypt’s gaming community with major international companies.
Ahmed Abdel Latif, Co-Founder and CEO of FWZ, said: “We are proud to welcome BYD as a partner of ESS 2026, as such a partnership represents a milestone for the event and further strengthens its growing position within Egypt’s esports and gaming industry.
Abdel Latif added that having a global company such as BYD choose ESS represents a strong testament to the scale and potential of the community built around the event since its launch in 2018.
ESS 2026, Where Gaming Gets Bigger
The sixth edition of ESS will take place on September 24 and 25 at Dr Hassan Mostafa Sports Complex, bringing together local and international brands, gaming organisations, esports players, content creators, and gaming enthusiasts under one roof.
With more than 15,000 visitors targeted, FWZ continues to develop ESS as an integrated platform for Egypt’s esports and gaming ecosystem, creating new opportunities for brands to engage directly with the gaming community.
