Champions Tale
Riot Games
June 2025
info@fwz.gg
“Champions Tale” was Riot Games’ first-ever music video dedicated to the Arab community, celebrating the region’s League of Legends fanbase, began as a simple music release evolved into a fully animated cinematic experience, bringing to life the essence of Arab players and their journey within the world of Runeterra.
We collaborated closely with Riot Games to transform their vision into a stunning visual story, handling every stage of the creative process, from concept development and visual direction to animation and final production.
We brought Riot’s first Arabic League of Legends music video to life through a seamless blend of creative direction, animation, and visual artistry.
“Champions Tale” marked a historic moment for Riot Games in the MENA region, the company’s first musical and cultural collaboration with the Arab gaming community.
From raw concept to a fully animated story, turning a simple musical idea into an emotional and cinematic tribute that celebrated regional champions in every sense.
The video became more than a production, it was a statement of appreciation and connection, highlighting how creativity and storytelling can unite global gaming communities under one shared passion: League of Legends
The MENA region is quickly becoming a hub for esports, with huge investments taking place in infrastructure, tournaments, and fan engagement. FWZ is proud to be part of this change; raising awareness about the market’s potential and empowering brands to infiltrate the market to reap all the benefits it presents.
We have the perfect mix that makes us stand out in the esports industry in MENA; our deep roots in the region and knowledge of its gaming and esports community, as well as our innovative and creative solutions developed by our team which is known for its technical expertise and out-of-the-box approaches. All of this and more enables us to understand the needs of this unique demographic and be able to always reach them, and we have the track record to prove it.
We provide multiple services that can bridge the gap between brands and the gaming and esports community. Using our knowledge of the sector, we work with you to create and execute strategies that enable you to connect with gamers on their own turf.
And with our broad range of services, we know how to target gamers and esports enthusiasts and when; thus, making sure that your brand is well-represented and that you’ve managed to create ties with your target audience in a way that is sure to make you stand out in the market.
The esports industry is big and wide, and its fans are known for their passion, loyalty, and varied interests. So, beyond marketing, esports is an amazing tool to create customer engagement, foster brand loyalty, and drive long-term partnerships.
Moreover, esports also opens the door to infinite possibilities of co-branded experiences; whether it be esports tournaments, product placement, influencer marketing, or gaming content creation, these will all lead to increased brand visibility and credibility in the constantly changing digital age.
We do it all, and we do it from start to finish!
At FWZ, we organize online and offline esports tournaments featuring some of the most popular games and spanning different platforms. We handle everything from event planning and marketing to live-streaming and post-event analysis.
As FWZ, we help brands level up with 360 solutions, including esports tournaments and broadcasts, influencers’ and talents’ management, content production, and events.
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